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BUILT BEEF

Fuel your workouts. 

Built by a farmer who lifts.

Powered by wisconsin farming. 

WHY COWS & KILOS

BUILT FOR PERFORMANCE

Our cattle's diets are formulated with the same attention athletes give their nutrition. The result is consistently marbled, premium beef that fuels recovery and supports training.

TRAIN ON WHAT
YOU CAN TRUST

Every cut is selected for flavor, texture, and consistency. The result is beef that shows up the

same way every time–whether you're meal prepping or refueling after a session.

SUPPORTING LOCAL BUSINESSES

Our pricing is all-in–butcher fees, shipping, and processing included. Each purchase supports the local gyms who help to build stronger

communities.

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Choose Your Beef

Premium beef portions (steaks, roasts, or ground beef)

Vacuum-sealed & frozen to lock in freshness

Aged for optimal tenderness and flavor

Free delivery to your door ($299+ orders)

All-in pricing (beef, processing, delivery included)

HOW IT WORKS

1. SELECT YOUR CUTS

Choose your portion and

check out securely. You’ll

receive instant confirmation and access to your order updates.

2. WAITING PERIOD

Each animal is processed once all portions of a full steer are reserved. This allows us to butcher fresh and avoid holding inventory. We’ll keep you updated on your order status as it fills.

3. STEER GOES TO BUTCHER

Once full, the steer is properly aged, cut, and vacuum-sealed for peak tenderness and flavor. This process takes about two weeks.

4. DELIVERY

Your order ships frozen

and insulated. You’ll

receive delivery updates right to your inbox.

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THE FARMER WHO LIFTS

I lost my family's dairy farm in 2015.

Powerlifting saved me.

 

Now I raise cattle with the same discipline I bring to the platform—feeding them a macro-balanced diet because I know what performance nutrition means.

 

If you're serious about training, you deserve beef that's just as serious.

 

— Kipp Hinz

   xxxlb Squat • xxxlb Bench • xxxlb Deadlift

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